GoMODEL - DirecTV - Candy Striper Promotion

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The goal of this campaign was to promote the benefits of DirecTV in Washington DC, New York City and Las Vegas using gorgeous and youthfully exuberant female GoMODELS dressed as Candy Stripers. The Candy Stripers handed out branded "prescriptions" on their prescription pads after "diagnosing" passersby with "High Definition Disorder." They also distributed branded lollipops and refrigerator magnets. The promotion was highly effective, as it was virtually impossible to ignore these beautiful girls in the their eye-catching costumes!

Category: Film
Uploaded: October 12th, 2008 @ 11:18 am
Author: OliviaAustin47

Length: 01:39
Rating:
Views: 22

Tags: advertising cable direct go gorilla guerilla marketing media model tv

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